Digital marketing team in action
Performance Digital Marketing · Sri Lanka

We turn ad spend
into real business
outcomes.

No vanity metrics. No guesswork. Strategy, execution, and results that actually move the needle.

Average return on ad spend
20+
Brands grown across industries
768%
Return on ad spend — travel client
3+
Years of performance-first marketing
Who we are

Marketing that
makes sense.

ROAS is a performance-driven agency built on one belief: marketing should deliver real business outcomes, not just numbers on a dashboard. We partner with brands across e-commerce, travel, hospitality, finance, and more — focusing on revenue, ROAS, and sustainable growth.

Clarity
Simple, actionable marketing. No jargon.
Results
Revenue matters. Impressions don't.
Ownership
Every project treated as our own.
Transparency
Honest reporting, always.
Our manifesto

"We don't chase hype,
we chase results."

Too many businesses pour money into ads without clarity on what's driving results. ROAS was built to change that — bringing structure, transparency, and performance into every campaign. We turn uncertainty into measurable outcomes, so brands can invest with confidence and grow with purpose.

What we do

A full performance
engine for your brand.

01Performance marketing
MetaGoogleTikTok

Campaigns built around conversions and ROI — not reach or impressions. We run, test, and optimise across Meta, Google, and TikTok with one goal: real returns on every rupee spent.

02Lifecycle marketing
EmailPushRetention

Getting users is one thing. Keeping them is another. We improve retention through smarter communication — push notifications, email flows, and in-app engagement that bring customers back.

03Lead generation & funnels
FunnelsLanding pages

We build the full journey. From the first click to the final conversion — every step of the funnel is designed, tested, and optimised to turn interest into action.

04Social media
ContentStrategy

Not posting for the sake of it — building a presence that actually connects. Consistent, meaningful brand storytelling across the platforms where your audience lives.

05Analytics & tracking
ReportingAttribution

If you can't measure it, you can't improve it. We set up proper tracking and reporting so you always know exactly where your money is going and what it's bringing back.

Discovery

We audit your setup and identify what's holding back your growth.

Strategy

A clear plan with defined KPIs — no guesswork, just direction.

Execution

Right creative, right targeting, right messaging — launched with precision.

Optimise

We test, learn, and improve — so every rupee works harder over time.

By the numbers

How we drive results.

Full-funnel approach

Every campaign follows a structured funnel — from awareness to conversion.

Awareness
100%
Consideration
72%
Intent
48%
Retargeting
31%
Conversion
18%
Platforms we run

We work across all major performance channels for maximum reach and ROI.

📊
Google Ads
Search & Display
📱
Meta Ads
FB & Instagram
🎵
TikTok Ads
Short-form video
📧
Email
Lifecycle flows
🔔
Push Notif.
Re-engagement
📈
Analytics
Full attribution
Industries served

Experience across a wide range of verticals.

Travel & Tourism
90%
E-commerce
80%
Hospitality
75%
Financial Svcs
65%
FMCG
60%
Education
50%
ROI snapshot

Real numbers from real campaigns.

ROAS
Average return delivered across campaigns
CPL Reduction
↓42%
Cost per lead reduced through funnel optimisation
Impressions
2M+
Reached for a single FMCG brand awareness push
Ad Return
768%
Return on ad spend for a luxury travel client
Our journey

Built on experience,
driven by results.

Founded

ROAS is born from frustration

Founded after seeing businesses pour money into marketing without knowing what they were getting back. Built on one principle: marketing must make sense and prove its value.

Early growth

First major results in travel & hospitality

Partnered with Dia Lanka Travels, delivering 8× ROAS and a 768% return on ad spend — proving the performance-first model works at scale for high-ticket industries.

Expansion

Scaling across industries

Grew into financial services, FMCG, education, retail, and events — building a cross-vertical playbook that delivers consistent results regardless of sector.

Today

20+ brands. 3+ years. Still growing.

Serving 20+ brands across Sri Lanka and international markets, with a focused team that stays hands-on, stays accountable, and stays obsessed with results.

Case studies

Real results,
real businesses.

Travel & Tourism · Google Ads · International

Scaling high-intent leads for Dia Lanka Travels

ROAS delivered
768%
Return on ad spend

Full-funnel Google Ads strategy targeting high-intent travellers across India, Middle East, Australia, UK & Germany. Reduced CPL while dramatically improving lead quality through long-tail keyword targeting and landing page optimisation.

FMCG · TikTok & Meta · Sri Lanka

Mass brand recall for an energy drink launch

2M+
Impressions
800K+
People reached

Short-form video across TikTok, Facebook, and Instagram with high-frequency retargeting. Repositioned the product as a daily energy solution, building consistent top-of-mind presence in a competitive mass market.

Our clients

Trusted by
growing brands.

E-commerce, hospitality, finance, travel, education — across Sri Lanka and beyond.

WP Wizard
Sunset
New Living Expo
RedBoost
Kidoo's Land
Dia Lanka Travels
Aji Lanka
Sub Finance
Royce Showroom
Berry
Anukama Resort
Ceylon Gravy
Prana Villa
IHB Education
SL Packaging Institute
What clients say

Words from the
people we work with.

"Since partnering with ROAS, our company has seen significant growth in profits. We consistently receive high quality leads — always proactive with the best strategies."

Dilini Athukorala
Dia Lanka Travels

"Speed in execution, accuracy in reporting, and thorough attention to brand detail set them apart. Outcomes are consistently measurable."

Aruna Alwis
CEO, CFA Society Sri Lanka

"Every initiative was executed with accuracy and aligned seamlessly with our brand. UB Finance's digital performance has never been stronger or more accountable."

Shadwell
Senior Manager – Investments, UB Finance
Get in touch

Let's build something
great together.

Ready to turn your marketing into a real growth engine? We'd love to hear about your brand.